Most trades businesses get a website once and then hope it does something. We build from a locked spec, so it actually brings in work, or we run it for you. You stay in control either way.
Starting tier: you own the files. | Operating tier: we keep it running. | Two clear paths. No gray area.
Your storefront -- built, owned, live
Every site starts from a locked spec: your services, your copy, your contact form wired to your email. Not a drag-and-drop shell you fill in yourself.
You see it on staging before anything goes live. One full round of changes is included. Nothing ships without your sign-off.
Starting tier: the files are yours on handoff. Operating tier: cancel anytime and we hand everything over. We do not hold your site hostage.
Most trades sites get built once, then sit there doing nothing. A site that ranks, loads fast, and routes the lead to your phone is a different thing entirely.
Real examples, built and owned.
Four sample sites, each built to a different trade and conversion goal. Open any of them live. These are the actual sites, not mockups.
Built for one goal: turn a 2am pipe-burst search into a phone call. Above-the-fold phone number, urgency-first copy, zero friction between arrival and contact. The benchmark for trades emergency conversion.
Homeowner-first trust signals: warranty language, licensed and insured callouts, before-and-after framing. Converts the cautious buyer who compares three quotes.
Seasonal service framing, maintenance plan upsell, clear service-area map. Positions a mid-size HVAC shop as the dependable long-term provider, not the cheapest option.
Commercial-grade credibility: code compliance callouts, project-type filtering, a tone that speaks to property managers and general contractors, not just homeowners.
You pick the tier.
We build from a locked spec.
Every site uses the same design system: Fraunces display type, clean copy, a contact form wired to your phone or email. The difference is who hosts it and who keeps it running after launch.
Right for operators who want a clean, working presence and full control after handoff.
Right for operators who want a lead machine running without managing it.
Fill in the form and we will reply within one business day.
Prefer email? Start at hello@ai-field-guide.com with your name, business type, and which tier. We reply within one business day.
Learn to use AI yourself. 47 field guides for operators, solopreneurs, authors, clinicians, and marketers. $9.99 ebook. All 47 titles on Amazon Kindle.
ai-field-guide.com →Need an AI team to run the day-to-day? Michelle answers the phone 24/7, books the job, and hands the details to the crew. $399/mo. Michelle is live now.
trymichelle.com →